Gimmicky.

That’s the word you think of when you run across heavily discounted chiropractic care on Groupon and social media. You know the ones that advertise:

New Patient Exam, Xrays, and Adjustment ONLY $29 (valued at $399) Our appointments are booking lightning fast so SIGN UP!!

This is just one common strategy used by traditional chiropractors. They will honestly use many different sales gimmicks to bait-n-switch you to sign up as a new patient. Here at Foundation Chiropractic, we have Foundational Chiropractors who value their care for what it is worth. What is a Foundational Chiropractor?

Well, no different from the medical profession, there are areas of concentration in which doctors take an interest. Anyone can easily understand that someone who focuses on neurosurgery spent a lot more time focusing on their skills than your conventional medical doctor.

Value Does Not Have to Be Dangled Like a Carrot

Conventional chiropractors typically enjoy drawing new patients in by dangling a carrot. What’s a carrot? In simple terms, it’s a generous incentive. For example, it’s not uncommon to receive an electronic coupon in your email offering you a discounted chiropractic care with an examination, massage, and a few adjustments for the low, low price of $27.

Most people see an adjustment as a “crack” of the back. I would ask you to take caution and rethink that perspective. The fact of the matter is that your spine protects your body’s nerve system. Just as there’s a big difference between operating on someone with an ax and a scalpel, likewise, there is a difference between a chiropractic non-specific manipulation delivered by a conventional chiropractor and a precise and highly specific chiropractic adjustment delivered by a Foundational Doctor of Chiropractic.

Furthermore, you should ask yourself the obvious question:

Why is this chiropractor offering these services for FREE or at such a great deal?

The quick answer might be “To attract new patients.” The bigger question should be, “How will this chiropractor make money?”

If you’ve ever received an offer in the mail for a FREE 7-day vacation to a Caribbean destination, then you immediately knew that they were going to try to sell you on a time-share. The ad usually includes a large paragraph of small print that you can’t even try to make out to determine what the catch is.

What’s the Catch?

So the question in the case of the chiropractor offering you hundreds of dollars of services for absolutely nothing is, “What is going to be the hard sell?”

In more cases than not, we end up FIXING the mistakes caused by the discount chiropractor. The better approach to your foundational spinal health is to find someone who respects his or her services by charging a value-based fee.

As tempting as the discount chiropractor’s offer might be, always remember that quality is never free and you pay for what you get.